The AI Search Leaderboard

We’ve audited 850,000+ sites to see how visible they are to AI search engines. This is a benchmark – not a merit leaderboard. Check your own score below to see how you compare.

Household names and major players, ranked by AI search visibility. Select a category to see how Nike, Reuters, Goldman Sachs or the NHS rank in their industry. Sorted by score within each category.

Where do you rank? Check your AI visibility score free.

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How does your site compare?

Get your free AI visibility score and see how you stack up against the brands in your industry. You might be surprised where you land.

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How to Get Better Search Scores

Your SearchScore measures how visible your site is to AI search engines across 250+ signals. To get a better search score, focus on three areas: AI crawler access (ensure robots.txt allows GPTBot, ClaudeBot and PerplexityBot), content citability (use answer-first paragraphs, clear headings and quotable statements), and entity signals (build consistent brand presence across authoritative external platforms). Sites that address all three areas see the biggest improvements in their AI visibility scores.

AI Search Visibility: Frequently Asked Questions

Based on audits of 850,000+ websites across 30+ industries.

What makes a brand score highly for AI search visibility?

Brands scoring 80+ on SearchScore tend to have complete structured data, strong EEAT signals, and consistent entity information across the web. In SaaS and martech, HubSpot, Salesforce, and Semrush consistently lead. Among local businesses, those with verified Google Business Profiles, FAQ schema, and llms.txt files rank highest for AI citability.

What signals separate visible brands from invisible ones in AI search?

Brand Authority is the key differentiator. Visible brands tend to have Wikipedia entries, active social profiles, Crunchbase listings, and podcast or press coverage. These authority signals are what AI engines use to verify a brand's legitimacy before recommending it. The AI Visibility Index above shows the top-scoring brands across 30+ niches.

Which technical factors affect AI search visibility most?

HTTPS, a valid sitemap, correct canonical tags, server-side rendering (so AI bots can read the content), no render-blocking scripts, and security headers. Sites scoring 90+ in the Technical category are those that invested in SSR and structured, crawlable content hierarchies.

What is GEO and why does it matter for AI visibility?

GEO (Generative Engine Optimisation) is the practice of structuring your site so AI engines can cite it. Early adopters publish llms.txt files, implement Speakable schema, use IndexNow for instant indexing, and structure content with answer-first paragraphs. These signals directly influence whether ChatGPT, Perplexity, and Google AI Overviews cite your brand in their responses.

How is AI search visibility score calculated?

SearchScore calculates AI visibility across 8 weighted categories: AI Visibility (25%), Brand Authority (20%), Content Quality (20%), Technical (15%), On-Page Structure (10%), User Experience (10%), AI Visibility, and Topical Authority. Each category checks specific signals totalling 90+ data points. Scores run from 0-100, with tiers from Invisible (0-19) through to AI-Ready (80+).

How do I check my own AI search visibility score?

Enter your website URL at searchscore.io for a free AI visibility audit. Results are ready in under 30 seconds and show your score out of 100, your tier, category breakdown, and the specific issues holding your score back. No signup required for the free score.