SearchScore Guides | AI Search, SEO & Conversion Insights

The fundamentals

What is GEO (Generative Engine Optimisation)?

The complete guide to AI search visibility - what it is, why it matters, and how it differs from traditional SEO.

GuideHow ChatGPT decides which websites to cite GuideWhat is llms.txt and why does it matter? GuideGEO vs SEO: what is actually different? GuideHow Perplexity finds and references websites GuideWhat are AI citation signals? GuideHow to show up in ChatGPT answers GuideWhy question headings rank higher in AI answers GuideAnswer-first paragraphs for AI citation GuideFAQ schema for AI citation (FAQPage vs QAPage)

Technical fixes

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Technical GEO: Optimise Your Site for AI Search

The technical changes that make the biggest difference to your AI search visibility - from robots.txt to structured data.

PillarTechnical

GuideHow to create an llms.txt file (step by step) GuideAI bot permissions in robots.txt GuideSchema markup for AI citation GuideStructured data types AI engines rely on GuideGEO technical audit checklist

Content strategy

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Content Strategy for AI Search

How to structure, write and present content so that AI models treat your website as an authoritative source worth citing.

PillarContent

GuideHow to write content that AI engines cite GuideEEAT signals and AI search visibility GuideAuthor bios that help AI citation GuideBrand authority signals for AI search GuideHow to become a cited source in AI answers

By business type

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GEO by Business Type

Tailored GEO strategies for SaaS, ecommerce, agencies, B2B businesses and publishers.

PillarIndustry

GuideGEO for SaaS companies GuideGEO for ecommerce brands GuideGEO for B2B businesses GuideGEO for digital agencies GuideGEO for publishers and media

LinkedIn & social

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LinkedIn AI Citations: The Complete Guide

How LinkedIn became the #2 most cited domain by AI systems - and how to optimise your content for citations.

PillarNew

GuideWhy LinkedIn matters in AI search GuideWhy Posts Get Cited vs Ignored GuideCompany Page Strategy GuideHow to Write AI-Citable Posts GuideBuilding Reference Library GuideHow to Detect AI Citations

Measuring results

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How to Measure and Track Your GEO Performance

How to know if your AI search visibility is improving - tools, metrics, and how to report GEO progress to clients.

PillarAnalytics

GuideHow to measure AI search visibility GuideHow to run a GEO audit GuideWhat does a GEO Score mean? GuideHow to improve your AI visibility score GuideGEO reporting for agency clients

AI search tracking

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AI Search Tracking: Monitor Your Brand in AI Answers

Track where and how AI search engines mention your brand, measure citation sentiment, and stay ahead of competitors.

PillarTracking

GuideCitation Sentiment: When Being Mentioned Isn't Enough GuideAI Citation Monitoring GuideAI Search Rank Checker GuideAI SEO Tracker GuideAI Search Tracker

AI visibility strategy

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AI Visibility Strategy: The Complete Guide

How AI systems decide which brands to recommend - and how to build a strategy that makes yours impossible to ignore.

PillarStrategy

GuideHow AI chooses brands to recommend GuideWhy your brand doesn't show up in AI answers GuideWhy AI visibility decays over time Guide90-day GEO roadmap GuideOptimise content for AI retrieval GuideAgentic search explained GuideAI visibility audit guide GuideWhat an AI visibility audit measures GuideAgentic internet infrastructure

AI search rankings

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AI Search Rankings: The Complete Guide

How AI search rankings work and what determines whether your brand gets cited by ChatGPT, Perplexity and Google AI.

PillarEssential

Step-by-StepHow to Rank in AI Search Results ReferenceAI Search Ranking Factors TrackingHow to Track Your Perplexity Rankings PlatformHow to Rank in ChatGPT Search ToolsBest AI Search Ranking Tools TroubleshootingWhy Your Brand Is Not Ranking ComparisonAI Search vs Traditional SEO

Plain English

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Can AI Search Engines Find Your Business?

No jargon. No technical knowledge required. Just a clear explanation of what AI search means for your business and what to do about it.

PillarNon-technical

GuideCan ChatGPT find your business? GuideWhy your website might be invisible to AI GuideIs your website AI-ready? A simple checklist GuideWhat is ChatGPT search and how does it work? Guide5 things blocking AI from finding your business

Core resources

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What is SearchScore?

What the AI visibility score measures and how it works.

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Our Methodology

How we calculate your AI visibility score.

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AI Visibility Readiness Score

What it is and how to improve it.

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AI Search SEO

Optimise for ChatGPT, Perplexity & Claude.

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AI Search Ranking

How AI engines rank and cite websites.

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AI Search Optimisation

Complete guide to getting cited by AI.

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SEO guides are coming

We're building comprehensive SEO guides covering technical SEO, content optimisation, link building and more. Watch this space.

Coming soon

Conversion Optimisation

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Why Your Website Isn't Converting (And How to Fix It)

The six areas that decide whether your visitors become customers, and how to check each one with a free Conversion Score.

PillarBeginner friendly

GuideWebsite Trust Signals That Win Customers GuideWhat Belongs Above the Fold on Your Website GuideForms and Calls to Action That Get More Enquiries GuideWebsite Navigation and UX That Converts GuideWebsite Messaging and Positioning That Convert

Guides across AI search, SEO & conversion